WHEREAS tourism is a major component of Colorado’s economy, is projected to create more Colorado jobs this year than any other business sector, and is one of the largest and most rapidly growing segments of many local economies, and
WHEREAS visitors to Colorado in 2015 spent more than $19.1 billion on goods and services, including retail sales, lodging, dining, recreation, and transportation, supporting 1 in ten jobs, or approx. 160,000, direct jobs for residents of Colorado with an annual payroll in excess of $2billion dollars, and generated $1.13 billion in state and local tax receipts, and
WHEREAS between the years 1993-1999, the time period when Colorado spent no money on tourism promotion, Colorado lost 30% of the national tourism market share representing a loss of $2 billion in annual direct spending, and
WHEREAS the tourism and travel industries are vital to the general welfare, economic well‑being, and employment opportunities of the state, its communities and citizens, and that the continued health and expansion of these industries requires a long‑term and continuing investment by the state in a single promotional entity for the planning, promotion, and development of Colorado as a travel and tourist destination, and
WHEREAS tax revenues invested in tourism have proven to show an exponential return on investment.
NOW, THEREFORE, BE IT RESOLVED that CLUB 20:
- Urges the General Assembly to create a dedicated funding source for the Colorado Tourism Office at a level that provides resources to continue an effective and competitive network of welcome centers, the Colorado.com website, the Colorado Official State Vacation Guide, a public relations and social media program, a Marketing Matching Grants program and
- Urges the Office of the Governor fully-support an effective national and international marketing effort as is currently implemented by the Colorado Tourism Office, and
- Encourages the Colorado Tourism Office to promote rural tourism through signage, website development, travel guides, welcome centers, online and mobile marketing, as well as providing grant opportunities, while continuing to market the State’s diverse tourism opportunities.
(Combined with TO- 06-1)